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Powered by People

Make Your
Catalog Trusted.

PBP turns your existing product catalog into structured, verified, AI-discoverable commerce data. So when an agent recommends a product, it recommends yours. Discoverability feels secondary to the fact that we are vetting brands to first ensure that they belong on our platform. The primary message should be PBP promotes brands that employ responsible production and business practices. Start Selling
Powered by People
Powered by People
DISCOVER

PBP Verified™

We believe transparency is a competitive advantage, and builds trust. PBP Verified™ is a program that all brands on Powered by People are measured against to identify risks, and demonstrate the practices behind their products and supply chain.  Not only does the program help PBP enforce responsible practices and vet brands, it also helps brands and retailers communicate salient features with verified product claims.

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  • ✓ Verified product claims. Give retailers and customers confidence in your product data, from material composition and country of origin to certifications and compliance.
  • ✓ Proven sustainability. Showcase your sustainability certifications, Fair Trade documentation, and ethical sourcing practices with supporting, verifiable data.
  • ✓ Increase discovery. Verified brands provide the trusted signals AI-powered shopping experiences look for when evaluating and recommending products, helping your products stand out as AI-driven discovery grows.
  • ✓ Better data, greater reach. The more complete and accurate your brand data, the more useful it becomes across retail and AI-powered discovery, creating more opportunities for your products to be found.
Why This Matters

Consumers and AI agents look for trusted,
verified product data. AI agents look for trusted, verified product data.

The entire premise of agentic recommendation is trust. Verified claims, third-party authority signals, and performance
metrics. The brands that provide these signals get recommended. The ones that don't get skipped.

The entire premise of agentic recommendation is trust. Verified claims, third-party authority signals, and performance metrics. The brands that provide these signals get recommended. The ones that don't get skipped.
64% skeptical

consumers are skeptical of AI-generated product content. When it comes to product information, real data and human validation still matter.

96% verify first

consumers take additional verification steps before purchasing from an AI-recommended brand.

57% will switch

consumers would let an AI agent switch brands entirely if it found better verified value.
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