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Effective January 2nd, 2025 PBP will be Shifting Gears . Read more

We are Powered by People. Our mission is to enable makers of responsibly-produced goods by providing them access to markets, financing and digital tools. Our platform is a salve for buyers to source and transact with confidence.

Powered by People

Our Values

Creative.
People ingenuity and collaboration fuel us. It’s in our name.

Responsible.
We are committed to progress for people and the planet.
We work to cause no unnecessary harm and do more good.

Innovative.
We look around corners for new ways to improve
the lives of makers and earn the trust of buyers.
We think global but not at the cost of local.

Diverse.
We believe supply chains should look more
like our customers: global, diverse, and female.

Transparent.
We give conscious buyers choice, so they do not
need to compromise their values for price.

Self Sustaining.
Because as our business grows, their businesses grow.

Powered by People

Our vision is to democratize a global, sustainable economy that is powered by people.

Powered by People

We are Global

Since its launch in June 2021, Powered by People has grown to become a truly global company. With team members strategically located in North America, South America, Africa, Europe and South Asia, PBP provides real-time support to its community of more than 3000 maker partners—which are spread across 100+ countries. We will continue to work to expand our community because that is what’s best for our maker partners.


Leadership

Ella Peinovich

Founder & CEO

Built her own independent brand SOKO, acquired by Essense Ventures in 2022. A graduate of MIT, she has since worked building global enterprises.

Hedvig Alexander

Founder & VP of Community and Impact

Built a global sourcing network of over 5,000 artisans within her brand Far + Wide Collective. A former captain of the Danish army and Yale graduate.

Alison Phillips

Founder & VP of Merchandising and Design

Founded the lifestyle home brand Caban which sold to Ralph Lauren, Led Merchandising at Aritzia and Industrial Design at BlackBerry. She holds over 100 patents.

Kris Zanuldin

VP of Product and Engineering

Led Product for Amazon Pay after building financial services at American Express in addition to leading AI and fintech solutions across retail technology partners.