Pronounced "pee-lee-aura" — Piliora takes its name from the Pili tree (Canarium ovatum), a species endemic to the Philippines. Growing in the nutrient-rich volcanic soil of the Bicol region, the Pili tree thrives in conditions that infuse its oil with an exceptional concentration of vitamins, antioxidants, and essential fatty acids. Piliora partners directly with local farming communities, ensuring fair trade practices and sustainable harvesting methods that protect both the trees and the livelihoods of the families who tend them.