Why accomplish just one thing when you can accomplish two? That's just the ethos of BeadWORKS, a social enterprise that not only provides flexible, sustainable employment to rural artisans in Kenya, but strengthens the country's conservancy efforts while doing so. For women to join BeadWORKS and benefit from its programs, their community must set aside a small piece of land for nature-and-wildlife conservation. In return, the community receives a revenue share for tourism, while its artisans generate income by creating intricate glass-bead accessories and wall hangings.

Powered by People co-founder Hedvig Alexander traveled to the north of Kenya to join an annual meeting of BeadWORKS community members, where she captured these images, and enjoyed their generous offerings of song, chapatis and sweet tea.