In 2013 two good friends had a vision – and WEEF was born.

WEEF's founders, Dévan and Patrick, met while working at a design studio in Cape Town. They shared a deep love and appreciation for South African arts and crafts. Inspired by the drive and culture of the country, they set out to develop their very own lifestyle brand. The WEEF journey had began.

Multiple production companies were approached to create their first designs, with varying degrees of success. After much hard work and deliberation, they took the bold leap of investing in their own equipment and team.

Since then, they’ve had the creative freedom to turn their wildest ideas into actual products. In turn they have also provided meaningful work and income for local makers and suppliers.

The WEEF story has been a brave and bold one; of taking chances, working hard, persevering, and sticking to your principles – the way of a true gentleman.