As a home and tableware brand, Ura embodies the celebration of delightful meals and the warmth of a cozy home. Ura prides itself on crafting conscious and timeless designs infused with a tropical twist. The name Ura, derived from Hindi, translates to "heart," emphasizing the notion that the heart is the essential ingredient for every recipe. This concept goes beyond the culinary realm, serving as a connection to one's essence, traditions, and soul. Ura believes that when individuals infuse their heart into something, it becomes an experience that is truly felt.