Lina Osorio's brand is deeply rooted in Colombian heritage, with 100% of the production taking place within the country. From the brand's inception, each artisan has played an integral role, and Lina's commitment has always been to honor and dignify their craftsmanship. Ensuring fair payment, promoting cultural visibility, and investing a portion of the brand's annual profit into social projects in their communities have been core values driving her brand's ethos.

Her expertise lies in designing hats and headdresses that draw inspiration from diverse Colombian cultures and traditions. Central to her creative process is thorough research, which allows her to engage with artisans, offer creative direction, and seamlessly blend ancestral knowledge with contemporary designs. Lina's passion lies in preserving the hat culture and upholding the wisdom passed down through generations across the various territories of her country.

By nurturing a culture of luxury that reveres tradition and celebrates the richness of Colombian heritage, Lina Osorio aspires to create a brand that brings people closer to the heart of artisans and their cultural legacy.