Lafaani is a circular apparel label aiming to create timeless silhouettes by extracting knowledge from traditional Indian crafts and is deeply rooted in sustainability.

Lafaani has its roots in Urdu and literally translates to ‘Immortality’. Immortality truly conveys the essence of the brand - to curate merchandise that lives for many moons and isn’t ephemeral. By means of creating and using handcrafted products, they are immortalizing the labour and toil of all the artisans who breathed life into it.

Lafaani believes that sustainability is not a lifestyle choice and therefore actively incorporates sustainability in their production, consumption, and even post-consumption processes in an earnest sense. They also embrace the slow clothing philosophy in the very design of their clothes to maximize the functionality and prolong the use. 

The brand's curation is an ode to those on the pursuit of sustainability and finding that delicate balance between saving the world and savouring it.