Awamaki's mission is to empower women in the rural Andean regions of Peru by enabling them to establish small businesses that produce authentic, top-tier products. By investing in the skills of these remarkable artisans, facilitating their access to markets, and nurturing their leadership capabilities, Awamaki paves the way for enhanced income generation and community transformation.

The brand currently partners with eight artisan cooperatives to provide women artisans with training and market access. These women engage in the art of weaving, knitting, spinning, and sewing, harnessing their exceptional talents to craft exquisite creations that epitomize their rich cultural heritage.

Awamaki’s ultimate objective is to provide them with a sustainable and reliable source of income while empowering them to enhance the quality of life and well-being for themselves and their families. By championing economic independence, Awamaki unlocks new possibilities, fostering positive change that reverberates through their communities and beyond.