Asili is a collaborative platform with a strong social impact. They provide a diverse range of thoughtfully designed products while also offering the opportunity for independent brands and designers to create custom ranges. Each item within the Asili collection is crafted by hand, showcasing the skill and artistry of the talented artisans who create them.

By choosing Asili, customers directly contribute to the growth and development of these artisans and their respective trades. Asili takes pride in collaborating with Fair Trade Certified artisan groups located in Uganda, Kenya, and Zimbabwe. This ensures that every Asili item is ethically produced, fostering sustainable livelihoods and empowering communities.

The name "Asili" draws inspiration from the Swahili language, specifically the word that signifies essence, genesis, and the fundamental nature of a person or object. It symbolizes the core values that guide the brand—authenticity, originality, and the inherent beauty found in each product.